Big Red Rooster is a multidimensional brand experience firm that creates the touchpoints, environments, communications, products, and services of tomorrow. With several offices worldwide, they just added American Express as one their clients with their latest winning project (A.R.E. Design Awards 2015 – Silver Award), the American Express Centurion Lounge by Big Red Rooster.
A differentiated travel experience awaits travelers in this airport lounge that embodies the brand’s commitment to service. Iconic design furnishings and multisensory elements are pulled together in a modern environment that transports guests away from the concourse’s hectic atmosphere. A dramatic two-story entrance featuring a living wall welcomes members as they enter the space, which was designed around repositioned security gates. Classic seating creates micro environments that appeal to a wide range of travelers, while a wine bar encourages exploration.