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San Francisco: Nike flagship store

Shopping in San Francisco? Even if you don’t have it in plans, certainly Nike flagship store is not a usual shop and it is worth to pay a visit for its unique design and decor.

San Francisco Nike flagship store

As part of Nike’s overhaul of their flagship store on Union Square, our two-story lobby installation is a dynamic array of over 600 reclaimed bleachers which cantilever out over the escalator leading into the store.

The well-worn bleacher board, a material Nike has used in numerous stores to convey familiarity and use, is organized here as a set of vectors that flow through the lobby. Ideally, the anomalies of the material are enough to disrupt the smoothness of the geometry, while the unstable, precarious array disrupts a purely nostalgia reading of the bleachers yielding a wider range of associations.

San Francisco Nike flagship store4


The installation was conveyed to the contractor through a spreadsheet of widths, lengths and angles, fabricated offsite and installed in 36 hours before the store’s opening.

San Francisco Nike flagship store3

Who design it?

San Francisco Nike flagship store2

Free Land Buck which is a full service architecture design practice formed in 2009 and based in Los Angeles and New York. Partners David and Brennan have over 15 years of experience in architecture and landscape architecture.

San Francisco Nike flagship store5

Their work on commercial interiors and speculative installations translates the digital space of software into physical, tectonic reality through the precision of pattern. At the scale of houses and larger institutional buildings, the office designs integral networks of distinct spaces, creating intimacy within larger buildings and institutions.  At the scale of the city, their work focuses on the strategic reconfiguration of infrastructure, developing natural and urban systems supple enough to insinuate themselves into the existing geometry of the city.

The firm has exhibited widely and received the 2011 ArchIs Prize for emerging architects from the Los Angeles AIA. California Home + Design magazine recognized Free Land Buck as one of the “10 to Watch” new architecture offices in 2011. Their work has been featured in Architectural Record, Detail, Frame, Azure, Surface and LOG as well as several recent books on architecture and technology.

Source: architizer.comfreelandbuck.com


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